How To Promote Your Music on TikTok

Share This Post

Are you interested in promoting your music on TikTok? Not only are there so many ways to promote your music using TikTok but doing so is straightforward and most people can achieve this without much effort at all.

Promoting your music on TikTok is not only about posting videos of you singing or playing the guitar. You can also post pictures of yourself in the studio or even clips from live performances. It has become a platform for musicians to promote their music.

In no time at all, after following some simple and easy steps, you will be able to promote your music on TikTok.

What is TikTok?

TikTok is typically known as a video hosting website, and the wonderful thing about it is that it puts users right in touch with people who are interested in viewing their videos.

TikTok rose rapidly in extreme popularity, hosting a large variety of different videos involving stunts, pranks, jokes, dance routines, and some very entertaining tricks. It got people to turn their heads to pay attention to it. Reaching over 2 billion downloads worldwide since its launch, it has also been downloaded more than 200 million times just in the United States alone.

TikTok has also teamed up with the National Football League. This has helped both companies get the word out about their businesses and attracted more people to watch their videos. Reaching a wide audience, it has been able to get into the minds of many different users in unique ways, especially through hashtag challenges. It has also grown to include music, culture, and tourism, among other things.

Music and TikTok

One of the wonderful things about TikTok is that it can share music with users who are interested in learning about new artists as well as new musical trends that might be surfacing and are currently in style. Another advantage of using this platform is that it can show users new music that might be on the horizon.

In November of 2020, TikTok and Sony Music signed a deal together that allowed an expansion of the already large and growing music library. Then, people who used TikTok could see videos from well-known artists like Beyoncé and Harry Styles.

As TikTok was now helping to host and promote these artists and other artists as well, their popularity grew even further, and they then signed an additional music deal the month after. Following that deal with Sony Music, an additional deal was made with Warner Music, which helped to continue the trend of seeing and listening to music in a new way, which was on social media.

Not only did these deals between businesses help musicians and social media sites get more attention for their products and grow quickly, but they also allowed the users who were on TikTok to be exposed to new music that perhaps they may not have been very familiar with in the past.

The music deals between TikTok and the artists allowed for an expansion between music and social media, which was not only a profitable idea, but was also one that would assist users who may have a very difficult time finding out about new artists, new music, and where they can be exposed to such interesting forms of art.

Your music and TikTok

At this point, you may be asking yourself, “How can I promote my music on TikTok?” This is an excellent question and is a question that people seem to be asking themselves more and more in modern times, as TikTok has been a good and proven way to get more eyes and more ears on your product, and in this case, your music.

Due to the pandemic-era that we find ourselves in, more and more users have become increasingly interested in not only making their voices heard, but also making their art seen and their music heard. The rise of social media has really helped to empower young artists who are using social media to get themselves recognized in the world. Music on TikTok allows these users to feel as if they have a voice and a say in the way that the world is currently working.

When it comes to releasing and promoting your music on the TikTok platform, it is very important that your music is ready to go and is ready to be heard by the public. Therefore, the following steps are very vital when promoting your music:

Have your music ready and available

It is very important that the music is in existence and has also been polished very nicely. Make sure that what you are presenting to the world is in its finished form and that you are comfortable letting others see and hear what you are offering to them. Therefore, the first step is to make sure that not only is the music ready, but also that you personally are ready to show the world what you’ve got!

Upload the music

Although this could be seen as the very first step in going viral and having your music heard by a very large audience, it’s also possibly the most crucial because it’s been said that first impressions can last a lifetime.

TikTok obtains songs from music distribution networks and stores them in its audio collection. In this manner, creators may include songs in their TikTok videos while knowing they’re doing it with the consent of the artist or publisher.

So, sign up with a distributor who distributes your music to other digital music outlets if you’re just getting started. There are numerous options available, and it all comes down to what pricing structure works best for you. At Novecore, we take care of your music distribution efforts and you can start with a free plan.

How to promote your music on TikTok

Hashtags are your friends!

Even if you don’t know much about hashtags, one great thing about them is that they can act as an alarm and let people around you, and even people all over the world, know what you’re doing. Hashtags are typically considered the center of attention, and the great thing about them is that they can be so far-reaching, even beyond typical limits. Including a diverse mix of hashtags is also important, as they should, of course, be related to the musical content one is viewing and is interested in, but could also have to do with you personally, your mood, and your account itself.

Challenges and contests

What better way to get other users involved than by giving them challenges and contests? The incredible aspect of promoting your music on TikTok is the ability to reach so many people, and surely using challenges and contests, which have become very trendy on social media, is a great way to make your music well known.

Try to make a challenge where it can be interpreted in many ways, as it will be fun to see the creativity that users come up with! This also allows you to get your music into the ears of people who may not have listened otherwise, as a challenge could indeed be considered the icing on the cake.

You are going to want to be creative with your TikTok music promotion to stand out from other artists and be original. Incorporating some fun into your music will absolutely do the trick and will also make users following your content feel as if they are involved in the video as well.

Sharing with other platforms

Another idea for promoting your music via TikTok is to share it across other platforms of social media as well. This important step will help you create some awareness and people will be drawn to your music with the knowledge that it can be found in several different places on the web.

While many different people are indeed signed up for multiple social media platforms these days, there are large groups of people belonging only to Twitter, Facebook, and TikTok. Therefore, it is considered very important that if you are signed up for multiple social media platforms, that sharing your music across as many as possible will absolutely help to ensure that more ears and eyes are drawn to your music.

Followers to fans

Converting your followers into actual fans of your music is going to be the key to success. While you absolutely want those who are watching your videos to enjoy your content, the goal is to convert them into fans of your music, and the best tool to use for this is a TikTok tool known as a “song page,” which is attached automatically to every single song that is on TikTok.

Make your music go global

Novecore will help you distribute your music across all major streaming platforms. We are a global music distribution company focused on licensing and distributing music in digital formats. We can help you get your music on Spotify, Deezer, SoundCloud, Apple Music, and more. Click here to find out how.

Subscribe to our Newsletter

Receive weekly music tips, announcements, and new articles!

More To Explore